What is the concept of persuasion?

Persuasion Definition Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations (attitudes) toward some object, issue, or person. Self-persuasion can occur when people generate their own messages in favor of or against something.

What is the role of persuasion in communication?

Synthesizing the various definitions of persuasion offered by communication scholars, Perloff (2016) said that persuasion is a ‚Äúsymbolic process in which communicators try to convince other people to change their own attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of …

Is the art of persuasion an important skill?

Persuasion is the ability to influence. According to Tony Robbins, persuasion is the most important skill you can develop. Without influence, you won’t get the resources or support you need. Without influence, you won’t be able to communicate your unique value to the world.