Why is having a target audience important?

Since it’s impossible to reach everyone at once, narrowing your focus to a core audience helps you to develop an effective marketing strategy. It helps your company craft a messaging strategy that appeals directly to the type of consumers who are more likely to convert into customers.

What is the difference between a specific audience and a general audience?

Distinguishing general from specific audiences is useful. A general audience is everyone who will hear the speech or read the paper. A specific audience, on the other hand, is that subset of the general audience who the speaker particularly wants to reach, or to reach in a different way than the rest of the group.

How does my purpose affect the way I write?

An author’s purpose is the reason for writing. There are three main types of author’s purpose: to persuade, to inform or to entertain. If you are trying to convince your reader to believe or to do something, then you are persuading. A purpose to inform means your goal is to give information and to teach your audience.